It was during this time that she discovered astronomy as a vehicle to engage people in science. As an adjunct professor in the History Department, he also teaches history of science. Conference Speakers’ Bio-Notes Sandeep Aneja Mr. Aneja is the Founder and Managing Director of the Kaizen Private Equity, India’s first education-focused private. Speaker Biographies. Learn more about conference speakers below. David W. Ball is Professor of Chemistry and Deputy Director of the Honors Program as Cleveland State. As an adjunct professor in the History Department, he also teaches history of science.
As a marketing speaker and marketing coach, my clients often ask me to critique their Professional Bio. Whether YOU are a professional speaker, consultant, coach, speaker biography example, or professional services firm owner - your Bio is one of your most powerful marketing tools that will make or break your future clients' perception of your expertise.
Without further ado, let me present a Professional Bio I recently came across from a consultant with the Tom Peters Company in the UK that I found quite impressive and that you might consider modeling into your own.
My comments are numbered and explained below:. The most powerful word in marketing is YOU.
Starting the bio with "Like you Prospects need to know your expertise upfront and you get 2 seconds to position yourself. Using engaging questions in your bio is something you've probably never considered - and it WORKS. People judge you MORE on the questions that you ask rather than the statements you make. Add questions to your bio - it's a kickass idea!
Buyers are lazy, busy and befuddled. One way to speaker biography example yourself come across as "different" is simply to claim it!
Philosophy sound bites that serve as a preview of your thinking. Consider these "bullets without the bullets. Always promote your benefits, not yourself. This could be stronger if it said "The Financial Times called him 'the CEO's speaker biography example weapon'".
Love the fusion concept. It says subconsciously to your buyer - "hire this guy and you'll get the best of both worlds. What are you a speaker biography example of? And the masterstroke is that the fusion is also framed as a speaker biography example to the audience.
He works with the "best and brightest" so YOU, Ms. Prospect, must be pretty sharp if you speaker biography example him. This implied speaker biography example gets buyers to WANT to qualify to work with you. Nothing like a little ego boost for your reader as they cruise through your bio.
This signals - again subconsciously - "I'm making a good decision. Calling his talks "conversations" is also a brilliant differentiator. Client names are powerful. I do NOT like "His successes include" simply because it speakers biography example like he's taking credit for the success of giant global corporations. A better turn of phrase might have been "Companies such as X, Y, and Z have partnered with Robert when they want outcome 1, 2 and 3. Their words carry a lot more weight than his.
List your accomplishments in the REAL world. Speakers and experts are not hired for what they know so much as they are hired for what they've DONE. Connect who you are to what you do and your credibility skyrockets. Creme de la creme. Board service and being seen as a leader among your peers implies that you are respected within your field and thus, you must be among the best at what you do. Use these guidelines to turbo-charge YOUR professional bio right now and you'll thank me later -- DO IT!
Are you a DO IT freak? Welcome to the club!!
Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star! Marketing Speaker Marketing Coach Speaker Marketing Coach Small Business Marketing Consulting Coaching Small Business Speaker. Home Speaking Clients Rave! The Book Book Details Book Preview Book Bonuses Bulk Order Offers Rave Reviews!
Book Club About Us David Newman Theresa French Sam Williams Catherine Bernard Media, Kudos, Love Blog Free Stuff FREE Do It! Marketing Manifesto Grab FREE Cheat Sheet Get FREE "Platform Builder" Videos FREE Marketing eBook Contact Us.
How to Write Your Kickass Bio 12 Tips and Example. Writing an effective, attractive and client-magnet bio is hard. Here's what you must NOT do: Be boring List achievements and awards out of context Brag Come across as a corporate stuffed shirt or pompous twit Trot out a bunch of acronyms, jargon and consultant-speak Preach Tell us about your awesome vacations, Harley collection, adorable kids, and scuba diving prowess Without further ado, let me present a Professional Bio I recently came across from a consultant with the Tom Peters Company in the UK that I found quite impressive and that you might consider modeling into your own.
My comments are numbered and explained below: Is it charisma and positive thinking? Pinstripes and red power ties? Is it all about the situation? Is it meant only for the chosen few who rise to the top? Or, is there a different story?
Leadership is for everyone, everyday. It's how we should live our life. A Leadership Challenge Fable, Thompson's penetrating speakers biography example have been shared with folks from around the globe.
This could be stronger if it said "The Financial Times called him 'the CEO's secret weapon'" 7. Grab your FREE copy of the Do It! Get the latest posts delivered fresh to YOUR inbox: Most Popular Posts Marketing Coach: How to Write Your Kickass Bio 12 Tips and Example 17 great answers to 'How much do you charge?
Tips from a Marketing Coach Marketing Coach: